The brief 

An awareness & consideration driving campaign for Tesco’s rapid grocery delivery service Whoosh, targeted at a younger audience who live life on demand.

 Our way in: 

The category was full of rational speed messaging & more interestingly very cliche moments, reasons or excuses in which you would order rapid grocery delivery - like this audience needed to feel like they had a justified reason to order. This truth was unsurprising given society’s treatment of this younger audience.  You know, the whole 'Lazy’ ‘Entitled’ ‘Cancel your Netflix subscription if you want to afford a house’ tropes. 

The strategic unlock

We needed to zag and make this audience feel like they didn’t need any reason, moment or excuse to order from Whoosh. No justification necessary. Our strategy became simply telling people that Tesco’s Whoosh helps you skip the shops. Full stop. 

The creative idea

Going to the shop’s isn’t everyone’s bag. 

Yep, that’s right. We know that sometimes you’d frankly rather do anything else. And that’s ok, Tesco’s Whoosh has got you. So, stick to whatever is your bag & shop your groceries right to your door, with Whoosh.