A hard working, sales driving campaign that cuts through in the mother of all sales periods: Black Friday.
The category truth
In the mobile space, Black Friday ads are a sea of sameness. Think: neon, aggressive price strike throughs/slashes, ‘was this, now this’ etc. And often, the discounts are all the same.
Our way in
When Tesco Mobile launched, it was born different: half-supermarket and half-mobile. And leaning into this point of difference had led to some pretty successful brand-led campaigns. We’d started to lean into this point of difference in the trade space, however, there was an opportunity to be braver during the biggest sales period of the year…
How would a supermarket discount? They’d reduce to clear…
