Tesco ‘That’s so Clubcard Accepted babes’.

How we made Tesco the first UK brand to create their own CapCut template (despite TikTok saying we couldn’t…)

The brief:

To raise awareness for the ‘thrill at the till’ that Tesco shoppers experience with Clubcard - using the help of TV personality Rylan.

The strategy

We knew that Clubcard had a pretty vocal fanbase on socials, having firmly found its place as an icon of UK ‘hun culture’. So, why not give fans a way to fuel this existing fandom in a fresh & fun way, with the help of head ‘hun’ - Rylan?

The result

A social campaign in two parts: a (decoy) social film and resulting CapCut template to help our audience with creating their own ‘thrill at the till’ UGC on Tik Tok.